Healthcare staffing marketing agency
Marketing Built by People Who Know Staffing.
Your staffing company has grown. Has your marketing kept up?
Urly Made brings experienced healthcare staffing marketers directly into your business—from candidate acquisition and client lead generation to automation, SEO, paid media, websites and content.
THE OUTCOMES THAT MATTER
More candidates.
More clients.
More placements.
WE KNOW STAFFING
We've sat on your side of the table.
We know the difference between generating activity and generating placements.
Urly Made isn't learning staffing from the outside. Our team has worked directly inside healthcare staffing organizations and understands how marketing, recruiting, sales and technology come together to create placements.
- What happens after a lead form
- Why recruiter adoption matters
- Why database re-engagement matters
- How marketing affects placements
Marketing in staffing shouldn't live in a silo. It should help recruiters recruit, sales teams sell and the business grow.
Marketing connected to staffing outcomes.
Selected results from BJ Dodenbier's prior healthcare staffing marketing leadership experience. These outcomes are not presented as Urly Made client results, and prior employers are not current Urly Made customers.
1,500+
Marketing-sourced placements
Generated within 12 months
$100M
Placement revenue
Associated with marketing-sourced placements
+77%
Placement growth
Year over year
−58%
Cost per placement
Year over year
Recruit more candidates
Turn marketing activity into candidates recruiters can actually place.
More applicants don’t always mean more placements. We focus candidate marketing on the specialties, markets and roles your recruiters need to fill.
- Candidate acquisition
- Paid search and job advertising
- SEO / AEO
- Candidate nurture
- Database re-engagement
- Email and SMS
- Referral campaigns
- Landing pages and conversion optimization
Attract new healthcare professionals, re-engage your database and turn more interest into recruiter conversations.
Win More Clients
Cold outreach alone isn’t a growth strategy. We create targeted campaigns that help your sales team reach healthcare decision-makers and start more valuable conversations.
- B2B lead generation
- Healthcare facility targeting
- Account-based marketing
- Sales nurture
- LinkedIn and paid search
- Content and landing pages
- CRM strategy
- Sales enablement
Generate better opportunities, strengthen follow-up and give your sales team more doors to open.
Build a Better Marketing Engine
More tools don’t always produce better marketing. We connect strategy, technology and data around the outcomes your staffing business needs.
- Fractional marketing leadership
- Bullhorn and CRM strategy
- Marketing automation
- Technology audits
- Vendor consolidation
- Analytics and attribution
- AI implementation
- Website and brand strategy
Simplify your systems, improve adoption and connect marketing more directly to recruiting, sales and placements.
Technology experience
We already know your tech stack.
Staffing marketing shouldn't require months of onboarding just to understand your systems. We've worked hands-on with the platforms staffing and marketing teams use every day.
Platforms we've worked with — technology experience, not partnerships.
Start with the support you need.
Scale when you're ready.
Each package combines staffing-aware strategy with hands-on execution. We plug into your existing team or take ownership as your outsourced marketing function.
Foundation
Marketing essentials
$1,500/month
Starting at
- Strategy & monthly planning
- SEO / AEO
- Content & social media
- Website updates
- Analytics & reporting
Growth
Candidate + client growth
$2,500/month
Starting at
- Everything in Foundation
- Recruitment marketing
- Client acquisition campaigns
- Marketing automation
- Paid media management
- Landing pages
Fractional marketing team
Leadership + execution
$4,500/month
Starting at
- Everything in Growth
- Senior marketing leadership
- Sales enablement
- RFP & proposal support
- Marketing operations
- Dedicated strategy & execution
Why Urly Made
Big-agency experience.
Small-team attention.
Staffing experience
We understand the industry before the first strategy meeting.
Senior-level access
Work directly with experienced marketers—not layers of account management.
Strategy + execution
We don't hand you a PowerPoint and disappear. We help execute the work.
Built around results
Candidates, clients, placements and revenue matter more than vanity metrics.
BJ DODENBIER | MARKETING & SALES
A hands-on senior marketing leader with deep healthcare staffing experience across strategy, candidate acquisition, client lead generation, automation, websites, analytics, AI and brand strategy.
His prior healthcare staffing leadership contributed to 1,500+ marketing-sourced placements in 12 months and approximately $100M in associated revenue.
EMILY KNAPP | CLIENT MARKETING
A customer-facing marketing leader who works directly with clients to turn strategy into execution. Emily brings strength in content, campaigns, client communication, proposals and RFPs, marketing coordination and translating business needs into useful deliverables.
She keeps work moving, details connected and clients close to the process.
Healthcare Staffing Marketing FAQs
We've dealt with these problems before.
Let's talk staffing
Let's build a better staffing marketing engine.
Whether you need an experienced team to supplement your marketing department, fractional marketing leadership or someone to take ownership of the work, let's talk.
Call or text (801) 669-0829
Contact Us
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