urly_made

Top DIY Web Builders

marketing@urlymade.com (BJ Dodenbier) — Thu, 03 Feb 2022 13:41:15 GMT

Which Do-It-Yourself web builders are the best?

Running a small business is a journey. One that cannot be set up in a day allowing you to sit back and enjoy your beautiful view of sunny beaches raking in those sweet benjamins. You know this already, though.

Why should setting up a website be any different? Your website is a reflection of your business. It is who and what your business is. Take control of what customers see on your site. Choose a web builder that fits your needs!

Which one, among the many should you use? Based on our experience using a variety of different platforms this is what we have found. I'll break it down in the amount of work you want to put in and the amount of control you have to dictate your company image.

Option 1.

Okay, so you have a business. You want a website. You want it to look good, but don't want to get into the nitty-gritty of customization. Speed to launch is your main objective. Our recommendation here is something like GoDaddy. At least they aren't blatant sexists anymore. Man, those advertisements were cringe.

GoDaddy makes it simple to create a website that can be presentable on all devices in very little time. They also have a responsive support team that can help you out if you have questions about the platform.

However, it is important to remember that launching a quick site and using a platform like GoDaddy may impact the quality of your site design due to a lack of customization features.

Option 2.

You know them. Well maybe... anyways. Wix would be my next recommendation. Wix has taken the web-building community by storm. They have a platform that allows for a quick launch time with more customization than GoDaddy all while offering it to you at an affordable price.

They are good. However, with increased customization, it will require more time on your part to set things up. Now if this sounds okay to you then Wix is your web builder.

Option 3.

Urly Made. Who? We are a team dedicated to freeing up time for small business owners. If opening up a web builder makes your skin crawl or you offload it to your nephew who likes to tinker online then we might be what you're looking for.

Your time is valuable. Set up some time with us and we will show you how easy and amazing your website can be. Are we the same price as GoDaddy or Wix? No. But that's fine. We offer you freedom. Freedom to worry about generating sales and not how to navigate a web builder.

Check out our pricing page and either fill out the form or interact with our chat to receive a quote!

5 Reasons Your Business Needs a Website

marketing@urlymade.com (BJ Dodenbier) — Thu, 18 Mar 2021 01:33:08 GMT

Why should you add a website when you have a Facebook page?

As the world has progressively moved forward with adaptations to the online model due to the pandemic from COVID-19, we are seeing a massive increase in the number of businesses that are finally looking to get a website. Some businesses were still operating on the mentality that they did not need an online presence. Now, that could not be farther from the truth. While some businesses may have social media accounts on Instagram, Twitter, Facebook, and the like, none of these take the place of the need to have a professional website, and here’s why.

1. Establish Credibility

In order for a business to have credibility today, they need to have a website. Think about it, if you Google something and they do not have a website, while their competitors do, who are you more likely to trust? The answer is, the businesses with websites offer more trust and credibility to consumers. It also allows them a space to see what you’re about, where you’re located, the services you offer, and how they can contact you which speeds up the process of conversion (going from an online visitor to a paying customer).

2. Expand Reach

Websites allow businesses to be discovered all over the world. No longer do you have to hope and wait for people to walk by your brick-and-mortar store, rely on word of mouth, or purchase costly advertisements to bring awareness to your business. It’s never been easier to reach millions of potential customers than it is today. The number one thing you need to access these large pools of potential clients is an established and professional website. Pair your new website with the following you've created on your business social accounts and you'll see a boost in conversions.

3. Drive Online Traffic

Creating a website will offer a landing space for your clients to go to. The more you build your presence on social media platforms, the more reach you will have. Link your website in the bio of these platforms to drive traffic to your site. Even better, use what is known as a “lead magnet.” In other words, offer something of value for free in exchange for an email address when people come to your site.

4. Increase Revenue

Another reason to upgrade and add a website is that it allows you to make sales without needing a set amount of staff or store locations. When you offer products and services directly from your website, people can buy them from anywhere, anytime. Relying on expensive 3rd party sellers? Stop lining their pockets with your hard work. The smoother and easier it is for potential clients to purchase from your site, the more sales you will make. It’s important to have a clean and easy-to-use web design. Consider hiring a Urly Made if you are new to the process, it is worth the investment.

5. Passive Income

In tandem with the above benefits, once you have established an easy-to-use and credible website for your business, you can massively increase your revenue streams. People who visit your site and make purchases without any time taken directly from you or your day qualifies as a stream of passive income. These are sales that you could be making in your sleep, in addition to having in-person locations if you still choose to do so. Either way, it’s a win/win for your business and revenue projections.

Enter URLY MADE

We understand that when it comes to your business you want to get it right the first time around. It can be daunting to research the best companies to build your site, especially when you fall in love with one only to see the price tag is way higher than expected. While you may consider going solo and teaching yourself how to design your site, you can’t risk it not looking professional, creative, and innovative. Save yourself and your company some time by investing in the right company to represent you the first time around. We pride ourselves on our excellent customer-service and competitive and budget-friendly prices. When you work with URLY MADE, you can rest assured that your site will wow without breaking the bank.

Affordable Websites for Your Business in 2021

marketing@urlymade.com (BJ Dodenbier) — Thu, 25 Feb 2021 20:14:09 GMT

It’s no secret that the pandemic has forced a lot of businesses to move online. Whether you already had a website or not, more people are likely to visit it now while the majority of the world remains indoors and socially distanced. According to a study conducted by Stanford University , “75% of users admit to making judgments about a company’s credibility based on their website design.” The study goes on to state that “945 of first impressions are design-related.” Considering those numbers, it may be time to take a second look at your site and see if it could use a little sprucing up.

What Your Website Visitors Think

Alright, so you’re sold on the fact you need an impressive website or it’ll cost you. Literally. You could be losing potential clients and dollars in revenue that you’re not even aware of because you haven’t taken the time to update your site. Well, what makes a good website? We’ve broken it down for you here based on the user-data of those who frequent sites and they had this to say.

What Makes a Good Site?

An attractive website is about less, not more. It needs to be well-structured without over-inundating its visitors on text, ads, or information. It should have consistency with themes in terms of color and typography chosen for the pages. It should also have keywords to be optimized, making your page easier to be found when people search for a particular product or service online. Sites also need to be optimized for mobile phones, since so many of us shop and browse the web from our smartphones today. When all of this is taken into account, then you can begin to attract more visitors and convert leads of those who do land on your page. While it’s important to have a presence on social media, you still need a link to your actual site. Think of it as the digital brick-and-mortar storefront for your operations. How it looks matters.

Enter URLY MADE

We understand that when it comes to your business you want to get it right the first time around. It can be daunting to research the best companies to build your site, especially when you fall in love with one only to see the price tag is way out of your range. While you may consider going solo and teaching yourself how to design your site, you can’t risk it not looking professional, creative, and innovative. Save yourself and your company some time by investing in the right company to represent you the first time around. We pride ourselves on our excellent customer-service and competitive and budget-friendly prices. When you work with URLY MADE, you can rest assured that your site will wow without breaking the bank.

The Secret Formula for Ranking on Google [3 Simple Steps]

brandon.sanders@urlymade.com (Brandon Sanders) — Sat, 30 May 2020 21:06:06 GMT

What Does It Take to Start Ranking on Google?

So you’re looking to start ranking your website on Google, well you’ve come to the right place! Ranking on Google seems challenging at first but don’t worry because we will give you the secret formula. The Krabby Patty secret sauce that will make your website full of the best-tasting content Google’s algorithm has ever experienced. Skyrocketing your pages to the first page of search results!

What it really comes down to is three key elements. First, engaging content that keeps your readers interested. Too often do people overgeneralize the content they produce. Mix things up a bit and think outside the box! Its time to let your mind go beyond what everyone else is making, add an extra layer to the content you’re publishing.

Second, do the research. Look at the competition you’ll need to compete with to rank for specific keywords! Analyze the type of content your competitors are publishing and where they are ranking. We’ll go into this in more detail later, but research is an important step in ranking on Google. Not that boring research for a high school paper, this is something you can have fun with! We’ll go into the tools needed and tactics it takes to effectively research content and keywords that rank!

Third, get social. Backlinks are one of the top-ranking factors Google’s algorithm considers. Collaborate with other content creators to acquire links to your engaging content.

Let’s get to it, here is your guide to ranking on Google. No funny business or tricks. If you incorporate these three steps into the content you produce, you’ll be on your way to that first-page rank you’ve always dreamed of!

Step Number One: Make Your Content Interesting.

In order to take your content to the next level, it is important to keep your audience interested. While this may seem hard at first, there’s a very simple formula that will make your content more engaging to your audience.

The secret formula to interesting and engaging content.

1. Write for humans, not for machines.

This is one of the most fundamental steps in creating content that ranks on Google. The reason for this is because Google’s objective isn’t to present content that looks good to machines but to give users relevant and engaging content that is made for humans! Too often do we get trapped making sure we are using the right keywords and forget about who is reading the content we produce. Don’t get me wrong, keywords are important, but they aren’t the only ingredient that will make you rank on Google! Geek Chicago said it best, write for humans, and the search engines will follow .

2. Add pictures, videos, and visual interest!

The next phase of creating interesting and engaging content is to include images and videos! Humans are visual creatures, just think about how much time you’ve spent watching Netflix this weekend. I know I’ve personally binged 4 seasons of The Office in one sitting. The more images, videos, and infographics you can create for your content, the more engaging it will be. Remember though, it isn’t enough to just have visual elements, they also need to be designed well. Put some thought into colors, messaging, and layout before slapping an image in your post.

3. Write like you’re messaging your best friend and not your teacher.

Far gone are the days where content needs to be overly academic, full of embellished words, and lacking personality. On the internet, the majority of users are looking for interesting content. And well, the large majority of school papers aren’t interesting. So, the tip that I love to use when writing content for the internet is pretending like I am messaging my best friend. There’s something exciting I want to say and how would I word that. Doing this makes it so everyone who reads your content is like you’re best friend, and engage with your content on a more personal level!

Step Number Two: Use Keyword Research to Get Ideas for Engaging Content.

Stuck trying to figure out how to research the right keywords to start ranking on Google? This section will help you get a basic understanding of keyword research and learn how to optimize your website for Google!

The secret formula for keyword research.

1. Get to know the tools.

We know learning a new tool can be intimidating, but don’t worry because we’ll help guide you. With so many different keyword research tools, it can be hard to know where to start. Although, you’re in luck because the number one tool we’ve found for starting your keyword research is free! Google’s keyword planner provides an excellent tool for searching relevant keywords! Simply type a word or phrase and you’ll be presented with tons of great keyword ideas. This tool will also show you the volume and competition of keywords that you’re interested in. So, if you’ve never done keyword research before this is a great place to start!

Now, if you’ve been in the SEO game longer and need a more powerful tool, Ahrefs is one you’ll want to consider! Compared to Google’s keyword planner, Ahrefs provides a lot more functionality when it comes to competitor research, link building, and page performance. Pricing for this platform is as little as $99 a month.

2. Manual research can be useful.

Tools are great and all, but one of the most powerful ways to research keywords is to take a manual approach. Simply type your keyword or phrase into the search engine and see what comes up. Who’s ranking in the top 3, what suggestions does Google provide, and what type of content does Google prefer for this keyword? Manual research provides a hand on experience and helps add context to data that reporting software can’t always provide. So, if you want our two cents, manual research is a key ingredient to the secret formula for keyword research.

3. What really matters when it comes to picking keywords?

If there was one thing to take away from this section, this is it. Keyword intent, keyword intent, keyword intent. Say that three times fast and lock it into your memory. Keyword intent is fundamental because it represents the purpose behind what users are searching for.

Keyword Intent is bucketed into three major categories:

Commercial Intent

Commercial intent includes users who are ready to buy. Keywords that have words such as buy, coupon, or deal indicate a strong level of commercial intent.

Informational Intent

Informational intent is all about questions. Keywords that contain how, why, and where are informationally focused terms.

Transactional Intent

Transactional intent is the middle between both informational and commercial. Keywords with top 10, best, or reviews are transactionally focused keywords where users are searching for what to buy but aren’t ready to fully purchase yet.

You may be wondering, why is intent important? Keyword intent is important because it allows you to structure your landing pages to relevant search terms. Say you want to create a blog post for users to get more information about a specific product or service. Create a top 10 transactionally focused intent post to align with your goals and serve relevant content to users. Mastering keyword intent is essential in the secret formula for ranking on Google.

Step Number Three: Get Social, the Key Element to Acquiring Backlinks From Others on the Internet.

Backlinks are one of the most important ranking factors for ranking on Google. Acquiring backlinks can take time, but if done properly you’ll be on your way to that first-page position on Google.

The secret formula for acquiring backlinks.

1. Use social channels to spread the reach of your content.

Social media has a whopping 3.5 billion active social media users! According to Oberlo, that equates to almost 45% of the current population . So if you’re looking to get social, then social media is your number one shot! Posting blog posts and other forms of content are great for spreading your reach through different channels and engaging unique users.

Social media is also great for getting people to link back to your content. Don’t be shy and post to your heart’s content. Social media is an essential part of spreading your content and getting backlinks from others.

2. Be active and collaborate with other content creators.

Hey you, yeah you, want to be friends? Collaborating with others is a great way to expand your influence and get backlinks. Although, don’t just collaborate with any random stranger on the internet. Find users who are similar to you and collaborate with them. Don’t be afraid to reach out because you never know who will respond.

3. Help a Reporter Out

Help a reporter out (HARO) is another great way to acquire backlinks! Haro is a free platform that allows journalist to gain valuable media coverage. Journalists come to you, the expert in your field, to write for big media platforms like the New York Times, and in exchange, you get a high authority backlink! Ahrefs has an amazing case study highlighting how to build backlinks using HARO that you should definitely check out!

Wrapping it All Up.

Congrats you’ve made it to the end! Its time to start creating content that ranks on Google. You now have all the ingredients for the secret formula, be sure to include them all in your next post. Remember to make your content interesting, use keyword research for ideas, and get social to acquire backlinks. We wish you the best of luck. If these tips were helpful, feel free to send us a message or share this post with your friends!

5 SEO STRATEGIES FOR YOUR E-COMMERCE STORE

Wed, 27 May 2020 15:34:39 GMT

Online shopping has increased by 25% due to the pandemic. It was popular before, but it may even become the norm once the dust has settled and things begin to return to the new normal. What is that new normal going to look like? We don't know yet, however, with increased purchases made online it may be in your businesses best interest to look at improving your search engine optimization. We have outlined 5 store strategies that you can implement to boost your rankings and get your products out there. SEO is a long game, so be patient. You've got this!

1. Product Page Keyword Research

When you write your product descriptions make sure to make them comprehensive and valuable to the visitor. Use 1-2 keywords per product. There are tons of free tools out there to better optimize your individual product pages. Here are a few of our keyword research tool recommendations:

Keywords Everywhere
Ahrefs
Moz
Google Trends
List of 60 Free Tools

2. Add Products to Amazon Marketplace

Did you know that 50% of all product searches start on Amazon . If you don't have your products on Amazon already, we would highly recommend adding them. There are pros and cons to this that you should keep in mind. Here are a few:

Increased traffic to your products
An additional place to sale
Amazon could create a competing product

3. On-site Store Search

Make sure your online store has a search function. When you have that up and running make sure you have it optimized for searches that your visitors are interested in. To improve product pages use your analytics tool to identify the pages that have lower traffic and update content based on your findings. To help your search function, double check all products have been tagged for various searchable categories and filters.

4. Category Page Updates

Just like your individual product pages, you should be improving SEO on your category pages. It is best to provide as much valuable information on each category page as possible. You can also focus on 3 keywords on these pages. Don't overdo it though. You want to provide value, not a Wikipedia page on the history of shirts. Examples of category pages: Shirts, Men's Shorts, Blazers, etc.

5. Mobile Friendly

Don't overlook mobile usage. Just because you have an online store that looks amazing on a desktop doesn't mean it'll be easy to view on mobile. Don't make people zoom. They don't like that and neither does Google. Since 2016, Google has been doing mobile-first indexing of websites so it is extremely important that your store is easily navigated on mobile devices.

Need help?

Urly Made specializes in digital marketing and web design services. If you'd like to discuss your specific project, contact us .